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Are Kids Using Social Media or Is Social Media Using Kids?

How has the perennial teen quest for identity and connection migrated to social media—and how have companies used this to not only market to adolescents but to increasingly get kids to market for them? Author Douglas Rushkoff leads an eye-opening follow-up to his 2001 Frontline documentary The Merchants of Cool to reveal how teens today are using an online "culture of likes" to define themselves, and how businesses are then finding ways to turn the "currency of likes"—and faves, tweets, views, shares, and hits—into actual profits. Note: some mature content. Grades 9 and up. English SDH subtitles. Color. Approximately 60 minutes. WGBH. ©2014.


QuantityOrder CodeISBNMedia/ContentPrice
PBS492DV-WBSSS DVD (widescreen) $24.99

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