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INVISIBLE INFLUENCEHow other people—even strangers— have a huge influence on everything we do


The Hidden Forces That Shape Behavior

By Jonah Berger. Why do others lead us to pick the same health plan but a different dinner entree? How do our peers make us better runners but worse parallel parkers? What can cockroaches can teach us about the science of motivation? This entertaining and eye-opening volume gives readers a better understanding of human behavior and shows how other people—even strangers—have a huge influence on everything we do, including the economic decisions we make, what we buy, and the careers we choose. Grades 9 and up. Index. Simon and Schuster. 264 pages. ©2016.

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QuantityOrder CodeISBNMedia/ContentPrice5 or more Price
SSH711-WBSSS 9781476759692 Hardback $26.99
SSH716-WBSSS 9781476759739 Paperback $16.00$14.40 (5 or more)

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