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MIND OVER MONEYHow often do we make financial decisions based on emotions?


It's bedrock economics: markets are rational. But NOVA introduces research from behavioral economists showing that people regularly make financial decisions based on emotions that just don't get taken into account by efficient-markets theory or the mathematically grounded traders dubbed "quants." Onscreen experiments call market rationality into question while economists debate the validity of applying lab results to the real world. (Based on research in behavioral-decision theory, William Poundstone's Priceless describes prices as "a collective hallucination" springing from factors the conscious mind would reject as irrelevant or irrational, and details how business capitalizes on this hidden psychology of value.) Grades 8 and up. Closed captioned. Color. 56 minutes. WGBH. ©2010.

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QuantityOrder CodeISBNMedia/ContentPrice
PBS224DV-WBSSS DVD (widescreen) $24.99
HW117-WBSSS 9780809094691 Priceless: The Myth of Fair Value (And How to Take Advantage of It) hardback (336 pages. ©2010) $26.99

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