HOW CLOTHING IS SOLD
Fashion Merchandising
DVD, guide
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Setting aside the belief clothing is sold like any other commodity, this insider video shows how it's really done.
Viewers discover, for example, that top designers make greater profits from licensing their names than from selling clothes. The program also spells out basic differences between the garment and fashion industries, shows how the Internet is leading consumers toward "mass customization," and explains a contract system that allows a clothing company to engage in mass marketing without owning a single factory.
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| Copyright | 2003 |
|---|---|
| Publisher | Learning Seed |
| Grade | 7–12 |
| Color | Color |
| Run Time | 20 minutes |